Thursday, June 20, 2024

Sustainable meat solutions from Magic Valley

Australian agrifood startup Magic Valley has launched its cultivated pork product. The milestone comes off the back of launching its cultivated lamb product last year, with both meats “completely free of slaughter or any inhumane treatment of animals in the production process, making them ethical and sustainable options for feeding the planet,” according to the startup company.

“Cultivated pork is made from skin cells humanely taken from a living pig, which are then cultivated into stem cells using a mixture of amino acids and other nutrients used as food for cell growth. Using its signature breakthrough technology, Magic Valley uses no further animal by-products such as foetal bovine serum (FBS) in the production process. The cells are able to grow infinitely, turning into both muscle and fat. The process means that the initial skin scraping is all that is required to continue making unlimited quantities of the desired meat and is more stable and faster than competing technologies. Magic Valley’s technology is scalable across all different types of meats, not just pork and lamb.”

The UN Food and Agriculture Organisation has committed to creating a roadmap for aligning the global food system, set to be revealed at COP28 in 2023.

Magic Valley founder and CEO Paul Bevan is eager to see more positive global change and views this milestone as a key driver in cementing Australia’s footprint in the alternative protein industry to support the UN with its goals.

“The global need for alternative proteins to meet the demands of the growing population is imperative as we take that journey to achieving net-zero, steering clear of traditional ways of consuming meat for ethical and environmental reasons.

“The global cultivated meat market is set to reach $630 billion by 2040, giving Australia enormous opportunity to contribute to this burgeoning industry that is aligned with the UN’s Sustainable Development Goals,” Mr Bevan said.

“So, with both the need and desire for new forms of protein, and the global economic opportunity growing exponentially, our newest cultivated pork milestone puts Magic Valley in good stead to capture a sizable market share to feed future generations.

“Our cultivated pork products provide the exact same flavour experience for consumers that enjoy traditionally farmed pork. It is an ethical and sustainable solution and at scale, our products will be much cheaper than traditional alternatives,” he said.

Next on the menu for Magic Valley is cultivated beef, with its sights set on regulation come 2024. Continuing the use of its Australian-first technology, Magic Valley is eager to leverage its expertise in lamb and pork and get more forms of alternative protein on Australian tables, ethically and sustainably as it scales up production of it’s unique technology.

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