AFI Branding becomes sustainably fashionable

Australian fabric signage solutions company, AFI Branding is said to be launching a sustainability initiative – ‘be sustainable’ – in partnership with BlockTexx.

Set to launch on August 1, 2019, the sustainability initiative – whereby all fabric printed by AFI Branding will be able to be directly returned for recycling – is said to be the first of its kind in the Australian signage industry.

“We recognise that we have an important role to play in sustainability,” said Managing Director at AFI Branding, Glenn Watson. “We’ve spent a long time researching a solution and we are really excited to have created this initiative alongside BlockTexx.”

Welcoming the partnership, BlockTexx Co-Founder, Adrian Jones says that textile waste is starting to gain recognition in Australia.

“Stakeholder collaboration is key to achieving commercial scale impact and making a real difference in diverting textile waste from landfill,” Mr Jones said.

Mimco joins the initiative

Reportedly, long term partner of AFI Branding, Mimco has been the first retailer to join the initiative and will start returning fabric once the initiative has been officially launched in August.

“We are so happy that the recycling process will now be available locally to more clients of AFI,” said VM Production Manager at Mimco, Brad Poett.

Annual goal

It has been said that fabric processing will commence in January 2020 with the goal to divert 35, 000 tonnes of textile waste from landfill annually.

For further information about the initiative, visit afibranding.com.au.

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