Swisse Wellness has launched the “next evolution” of its gummies platform, ‘Functional. Fun. Gummies.’, a campaign designed to engage every sense.
Now in its third iteration, Functional. Fun. Gummies. has been built year-on-year. From launching a fashion line with The Inspired Unemployed in 2023, to “employing” them in 2024 to create the parody ‘Rizz Gummie’.
Swisse returns in 2026 with what it says is its “boldest chapter yet”: a sweet treat-inspired creative campaign that makes functional wellness “impossible to ignore”.
The new campaign marks the first creative produced by Swisse’s in-house creative and production team, The Creative Capsule.
“With our Gummies campaign, we set out to make taste the hero – creating a colourful, flavour-forward world that combines the trend driven ‘sweet treat’ experience that brings our Swisse Gummies campaign to life,” says Swisse ANZ Marketing Director Stephanie Taylor.
“Brought to life by our in-house team, this campaign is driven by pure, creative energy and engined by a deep understanding of our brand, with a shared belief that wellness can, and should be fun.”
The campaign rolls out across social, digital, and high impact out of home.
Beyond paid media, earned PR activity officially kicks off on 1 May. The campaign features a hand painted mural of content creator Undiagnosed Anthony, celebrating his appointment as Swisse’s Quality Taste Assurance Manager, sitting alongside a broader PR program.
