Tag Archives: branding

Beating the giant-slayers: survival strategies for FMCG brands

Crunch time is fast approaching for brands that have failed to act and those in categories that are in terminal decline. By Cowan Australia CEO Dominic Walsh and Cowan London Managing Director Elizabeth Finn. It’s not a good time to be an FMCG giant. The old certainties of rising incomes, …

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Ten-year anniversary for Woolworths logo

Woolworths redesigned its logo for the first time in more than 20 years in October 2008. This redesign, which celebrates 10 years this October, represented the biggest change in the communication of the business. Woolworths Supermarkets says it wanted a modern identity that not only reflected its positioning as “the …

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Shopper Tracker rebrands to Shopper Intelligence

Shopper Tracker has just announced it has a new brand name – Shopper Intelligence. “I’m delighted to announce some very exciting innovation, international growth and increasing expertise, all culminating in a new name for our business: Shopper Intelligence,” Managing Director ANZ Simon Ford (right) said. Shopper Tracker launched 10 years …

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Design agency Cowan Australia relaunches

International design agency Cowan has just relaunched in Australia, the company has announced. It comes at a time, says the company, when client needs in Australia and Asia are once more driving marketers to invest in regionally based brand design. According to the agency, the Cowan Australia team will work …

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