Tuesday, May 21, 2024

Coke Studio launches in Australia and NZ

Coca-Cola is bringing its global music platform, Coke Studio, to Australia and New Zealand.

The launch has been announced with a new campaign designed to showcase the ‘Real Magic’ that happens when music artists “collide and collaborate” for the first time.

The first season of Coke Studio Australia and NZ brings together globally renowned Australian singer, songwriter and record producer Tones And I, fellow Aussie artist Young Franco and NZ artist CHAII to create a unique music track and music video.

The Coke Studio platform is digital-first and provides an opportunity for music fans to have an Access All Areas (AAA) pass to follow the journey of the three artists creating the new track and music video.

Coca-Cola first launched Coke Studio in 2008. Since its global launch in 2022, the platform has designed a variety of high-profile collaborations worldwide, including the global collaborations between Sam Smith, Jessie Reyez and Cat Burns, and between Imagine Dragons and the Inner-City Youth Orchestra of Los Angeles.

“Coke Studio is a proven global platform that we’re proud to bring to the ANZ market. We always look for ways to engage our consumers, and Coke Studio has done just that all over the world, bringing different fan communities together. Coke Studio brings new experiences to fans through the release of unique collisions and new music,” says Coca-Cola South Pacific Senior Director of Marketing Kate Miller.

“This collision between Tones And I, Young Franco and CHAII is just the first Coke Studio collaboration – we have lots more exciting things to come. From giving emerging talent opportunities to collaborate with household names to mixing different genres together. We will also give fans behind the scenes content via our Coke Hub.”

The track will be available on all streaming platforms in the coming months.

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