Taste.com.au has opened its Christmas kitchen with the launch of a national campaign, ‘When you’re asked to bring a plate… search Taste’.

The campaign has been designed to help Australians take the stress out of entertaining this festive season.

“December is our busiest month. Last year, more than five million Australians visited taste.com.au – our biggest monthly audience in two years,” says taste.com.au Content Director Laura Simpson.

“We’re building on that with our 2025 Christmas campaign, reflecting a festive season that now spans weeks of easy hosting and shared meals. 

“Whether you’re hosting mates, bringing a plate, or planning family feasts and treats, our 2025 Christmas campaign showcases to Australians that all their festive recipes and ideas are in one place – just search taste.com.au.”

Planning, however, starts well before the tree goes up. Festive searches on the site begin as early as September, and in October Christmas recipe searches jumped 449% from the previous month, and 24% year on year.

Taste.com.au has more than 6200 festive recipes. This year, it will publish a new Christmas recipe every day until Christmas Eve.

To make festive season planning, shopping and cooking “even easier” for home cooks, taste.com.au and Coles’ “industry leading” shoppable recipe platform is fully integrated across all recipes, allowing users to add ingredients from their chosen recipes directly to their cart, curate a shopping list and shop it directly from Coles online nationally.

Created in partnership with News Corp Australia’s in-house creative agency, Roller, the Christmas marketing campaign rolls out this week on digital, print and social channels across taste.com.au and the wider News network.