Tuesday, June 18, 2024

Taylors Wines launches temperature-sensor campaign

Taylors WineTaylors Wines has launched a campaign that it says will assist drinkers in serving red and white wines at their optimum serving temperature.

Using an innovative new label technology, Taylors Estate and Promised Land ranges will now feature an Optimum Drinking Temperature Sensor, which uses thermo-chromatic ink technology that changes colour depending on the temperature of the wine.

The sensor turns green when the white or sparkling wine is just right to pour, and turns fuchsia to indicate the optimum temperature for red wines.

Taylors Wines Managing Director Mitchell Taylor says a recent Ipsos study conducted by the winery revealed that eight out of 10 Australians surveyed are drinking their red wine ‘at room temperature’ and while this may seem like normal behaviour, the warm Australian climate is actually having a negative impact on the flavour and characters within the wine.

As for white wines, a recent Wine Intelligence survey commissioned by Taylors revealed that 77 per cent of Australian respondents enjoy a cool glass of white fresh from the fridge, while 21 per cent even serve it directly from the freezer.

This means around 406,825 bottles of red wine and 436,615 bottles of white wine each day are inadvertently being consumed at the incorrect temperature.

“Temperature is a vital piece in making sure wine is enjoyed at its very best,” Mr Taylor said. “While our winemakers take great care to ensure our wine is of utmost quality and value, the warm Australian climate is not so great for storing and drinking wine.

“It’s an issue that most wine lovers don’t know is having a massive impact on their enjoyment and appreciation of wine. Using insights and research into Australian wine-drinking habits, we’re excited to share a simple way for wine consumers to know when their wines are just right to drink.”

The Taylors Estate range of wines is available for $20 (RRP) a bottle and the Taylors Promised Land range for $15 (RRP).

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