Saturday, June 15, 2024

Tetra Pak partners with Australian startup to launch Waterbox

Aussie startup The Boxed Beverage Company has partnered with global food and beverage packaging company Tetra Pak to launch Waterbox, a “sustainably-packaged alkaline water sourced directly from Cottonwood Springs in Victoria.”

Packaged in Tetra Pak’s plant-based carton bottle, Waterbox has “up to eight times less impact on climate change than traditional PET (polyethylene terephthalate) bottled water across its entire lifecycle in Australia and New Zealand[1].” Where available, consumers can recycle the plant-based carton bottle at kerbside collection points, where they can be transported to saveBOARD recycling facility and turned into sustainable building materials for homes and offices.

The new product comes as a result of growing consumer demand in Australia for sustainably-packaged and locally-sourced products with a lower environmental impact. Waterbox also boasts a number of health claims including one of the highest-known silica contents in bottled water, as well as high levels of magnesium.

The Boxed Beverage Company Director Stefanie Mazzone says: “We are very excited to be launching our first product, Waterbox. We have seen Aussie consumers seek more sustainable, on-the-go alternatives to traditionally-packaged beverages, and Waterbox represents our first step in addressing this demand and empowering consumers to make a difference.”

Tetra Pak Australia and New Zealand Managing Director Boris Munster says: “Tetra Pak is always looking for like-minded partners with shared goals and visions when it comes to bringing exciting product innovations into the market, as well as advancing local circular economy. We are thrilled to partner with a homegrown, challenger brand like The Boxed Beverage Company in bringing a new product into the Australia’s beverage industry with our innovative and sustainable plant-based Tetra Top packaging. The Waterbox launch marks the start of our great partnership with The Boxed Beverage Company, with an even more exciting line-up of other product innovations to come later this year.”

Waterbox (500ml, RRP from $2.50 per unit) is available at selected Foodland, Romeo’s and IGA outlets in SA, WA and NSW.

[1] LCA of Beverage and Food Packaging in Australia and New Zealand, thinkstep ANZ, 2021.

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