Saturday, June 15, 2024

THAIFEX – HOREC Asia to make its debut in 2024

The Department of International Trade Promotion, the Thai Chamber of Commerce, and Koelnmesse have joined forces to create an all-new HoReCa trade show to elevate the industry to new heights. The inaugural event will take place from 6-8 March 2024.

The Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse have announced the launch of THAIFEX – HOREC Asia. Scheduled to take place from 6-8 March 2024 at IMPACT, Muang Thong Thani, Bangkok, Thailand, the highly specialised HoReCa (hotel, restaurant, and catering) trade show will bring together the largest gathering of industry professionals in Thailand and Southeast Asia.

Department of International Trade Promotion (DITP) Director-General Khun Phusit Ratanakul Sereroengrit notes that after three challenging years of Covid-19 restrictions, the HoReCa industry is now seeing a surge in consumer demand as people are eager to return to travelling, dining out, and other forms of entertainment.

“Thailand is well known to be a famous tourist destination with a quality reputation for great hospitality and strong capability to serve the needs of the industry. This year, Thailand is expected to receive more than 20 million foreign visitors1.

“Backlog demand is leading to an unprecedented need for new investments and opportunities in the HoReCa industry. Given the growth trajectory2 and our great achievement of THAIFEX – Anuga Asia trade show, all three organisers are confident that THAIFEX – HOREC Asia will be a beneficial platform to meet the needs of the region’s fast-growing tourism and hospitality industry.”

Koelnmesse Managing Director and VP Asia-Pacific Mathias Kuepper adds that with nearly two decades of expertise in the food and beverage industry and the ongoing success of THAIFEX – Anuga Asia filling up all 11 trade halls at IMPACT, it is a strategic move to expand the portfolio and launch an extension specially tailored to the hotel, restaurant, and catering sectors.

The event will showcase a comprehensive range of innovative solutions in nine major segments: Bakery & Ice-cream, Café and Bar, Cleaning and Laundry, Dining, Furnishing, Kitchen, Services, Tech, and Wellness. Additionally, there will be several supporting programs, including a Hosted Buyer Program, which is slated to host more than 500 top buyers from Asia, giving participants an effective and efficient opportunity to network and establish potential business partnerships. Industry players can also get a glimpse into the future of HoReCa at the THAIFEX – HOREC Xperiential Zone, and gain access to valuable industry insights, novel perspectives, and best industry practices by attending forums, live workshops, and culinary demonstrations at the inaugural show.

Thai Chamber of Commerce (TCC) Chairman Khun Sanan Angubolkul highlights Thailand’s position as a major gateway to the Southeast Asian market, which is growing significantly. He pointed out that the all-new HoReCa trade show presents a prime opportunity for sector players to diversify, explore new growth prospects, witness innovations, optimise operations, and ultimately benefit stakeholders. THAIFEX – HOREC Asia will be an important platform to strengthen the HoReCa industry’s growth in the region, as it gathers all of the industry’s key players. Furthermore, the event stages the latest products and innovations that cater to current trends and global needs. It introduces these latest products to potential buyers worldwide, linking markets for local and international companies. The event also meets the needs of vendors and buyers by providing enhanced opportunities for networking, increasing brand recognition, and boosting business growth in the HoReCa industry.

The THAIFEX – HOREC Asia debut event seeks to attract over 300 leading brands and 20,000 trade visitors from Southeast Asia and key cities across the Asia Pacific.

For more information, visit thaifex-horec.asia.

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