Tuesday, April 16, 2024

That’s a wrap on plastic waste

Image via Great Wrap

Australian certified-home compostable cling wrap manufacturers, Great Wrap are saying that’s a wrap on plastic waste.

The wrap is made by diverting food waste from landfill and converting it into the main raw ingredient. The majority of cling wrap is made from food waste (potato waste), and the remaining materials are all certified compostable.

However, the team is actively working towards a 100% food waste product by the end of 2021.

“Cling wrap is a convenient everyday essential that’s market has remained uninterrupted since the 1940’s. In Australia alone we go through 150,000 tonnes of stretch wrap each year,” Co-founders, Jordy and Julia Kay says.

Great Wrap received a $20,000 grant from Amazon, and investment support in 2020. The support helped them reach their goal to manufacture solely in Australia.

The vision

“By the end of 2021, we plan to turn 1/3 of this figure into plant-based wrap, launch commercial kitchen and pallet wraps, and expand internationally,” the Kay’s add.

“Our vision is to convert 300,000 tonnes of food waste into resin for Great Wrap by 2023.

“Additionally, we want to have a formula that is marine biodegradable, meaning it will break down once it’s in the ocean.

Jordy & Julia Kay

“We’re turning waste into opportunities and we really care about what we’re doing,” Jordy says.

The product allows Aussies to invest into a greener future, reducing plastic waste.

Julia says, “If only 1% of the population composted food scraps instead of throwing them in the bin, it would save 45 million kgs of CO2.”

Consequently that’s, “equal to taking 60,000 cars off the road each year.

“We’ve made it possible for Australians to ditch plastic without changing their habits and we’re proudly helping people take a step in the right direction.”

Great Wrap is now available to purchase online at greatwrap.co.

Direct to consumer, wholesale and a subscription model are available. The RRP is $14.95 x 30m rolls.

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