Friday, May 31, 2024

The complexity of convenience

Convenience meals in previous times were not often considered healthy or quality options. Consumers, in many cases, were, however, willing to sacrifice this for a speedy meal or snack.

But today, with convenience bigger than ever before, consumers are looking for options that not only meet this need, but tick more boxes, including health, taste, value and sustainability considerations.

“The modern busy lifestyle requires us to think about where we can cut corners, without compromising on taste or nutrition,” says Pure Foods Tasmania Marketing & Brand Manager Anita Wheeler.

Similarly, Heinz Australia Chief Marketing Officer Rebecca Preston says consumers continue to seek convenient solutions in many aspects of life, particularly when it comes to food and beverage products, but with an eye for quality.

“With busy lifestyles, decreasing household sizes and a focus on living well, we’re seeing consumers reaching for solutions that take the stress out of mealtime without compromising on quality,” she says.

In the October issue of Retail World, we talk to brands in the convenience meals space.

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