Sunday, April 14, 2024

The Natural Confectionery Co releases new 50% Less Sugar range

Mondelēz Australia, the parent company of Aussie brand The Natural Confectionery Co., has unveiled the new 50% Less Sugar* lollies range including Berry Wave and Tropical Blast flavours.

The brand-new Aussie made jellies deliver a delicious flavour experience with a twist, containing “50% less sugar compared to the average amount of sugar present in leading candy jelly products” backed with a 4.5 Health Star Rating and no artificial colours, flavours or sweeteners.

The Natural Confectionery 50% Less Sugar* Tropical Blast Lollies 130g – bursting with the tropical flavours of Mango, Lime, and Boysenberry, packed in exciting tropical themed shapes including a tiger, a leaf, and a lightning bolt.

The Natural Confectionery 50% Less Sugar* Berry Wave Lollies 130g berry lollies including delicious Raspberry, Blackcurrant and Mixed Berry flavoured jellies, arriving in fun shapes including the world, a wave, and a whale.

Mondelēz Senior Marketing Manager – Candy ANZ Amy Richards says: “Through the launch of the 50% Less Sugar* range, we are redefining the snacking experience, whilst also continuing our legacy of delivering better-for-you lollies. With consumers becoming more focused on health and well-being, The Natural Confectionery Co.’s new range provides a treat which meets the growing demands for reduced sugar snacking options, while still delivering the taste and flavours that Aussies expect.”

The Natural Confectionery Co. 50% Less Sugar* lollies in Berry Blast and Tropical Blast flavours is now available at Woolworths, Coles, independents, and petrol and convenience stores later for RRP $5.

*Compared to the average amount of sugar present in leading candy jelly products.

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