Vegemite is celebrating its 102nd birthday by teaming up with The Wiggles to reimagine one of the nation’s “most iconic and beloved” jingles, ‘Happy Little Vegemites’. 

The new jingle has been “lovingly” re-recorded, keeping the original verse Australians “know and love”, but features a brand-new second verse penned by The Wiggles.

“We grew up singing ‘Happy Little Vegemites’ – it’s part of our DNA,” says OG Blue Wiggle Anthony Field.

“Partnering with Vegemite was a no-brainer. It’s the fuel behind The Wiggles energy! My daughter Lucia, the other Blue Wiggle, grew up on Vegemite soldiers and Big Strong John never skips his Vegemite toast for brekkie.

“Bringing our own Wiggly twist to the song was an absolute joy, and we can’t wait to share it with families everywhere to sing along with us.”

Vegemite Head of Marketing Mary Stafford adds: “Vegemite is a national treasure. For over a century it’s been a beloved pantry staple. Teaming up with The Wiggles – another household name adored across generations – was the perfect way to bring a fun and fresh burst of energy to our iconic jingle.”

But the collaboration doesn’t stop there.

“It will be a full-flavoured celebration of Australian culture, bringing together two household names that have shaped childhoods and family moments for generations,” reads a statement. 

“From concert ticket giveaways to surprise moments at The Wiggles’ Tree of Wisdom Big Show Arena Spectacular, there’s plenty of Wiggly fun to be had.”