Saturday, June 15, 2024

Thirst Trap reveals new sustainable canned water

Thirst Trap, an Australian-made and owned canned water, is set to shake up “antiquated” bottled water buying habits with its plastic-free, aluminium cans of 100% locally sourced spring water.

An inspiring collaboration between H2coco – who led the coconut water revolution locally – and creative agency Example, Thirst Trap was created to provide an infinitely-recyclable alternative to bottled water and to encourage Australians to think more carefully about their impact on the environment.

For co-founders David Freeman (H2coco) and Andy El-Bayeh (Example), the majority of Australia’s billion-dollar bottled water industry being packaged in traditional plastic bottles contradicts ongoing consumer demand toward more eco-friendly lifestyles.

“We know a younger generation of Australians are thirsty for change, and we’re here to deliver that with a viable alternative: water packaged in endlessly recyclable aluminium that Aussies feel proud to drink when they’re out and about. We’re not afraid to do things differently, to be bold, to push boundaries, and to challenge the status quo where outdated ideologies still sadly rule,” says Mr Freeman.

“Thirst Trap is not a flash in the aluminium can; it’s a movement – a call to each Australian to re-evaluate their daily choices for the sake of our shared environment,” says Mr El-Bayeh. “We are in talks for future collaborations with brands and non-profits that echo our ethos. A line expansion is also already on the horizon, slated for late 2024, including flavoured and sparkling options that align with our core values.

“We want Thirst Trap to be a lifestyle choice so we’re talking to those who not only want the best but also want their choices to mean something more.”

Australian owned and packaged in a 100% aluminium 500ml can – Thirst Trap is filled with 100% fresh mountain spring water from Kinglake, Victoria. The water is then transported to a bottling facility located just up the road from the spring, “ensuring purity and a minimal carbon footprint.”

To celebrate its launch, Thirst Trap is activating a social media movement calling on Aussies to share their own PG thirst traps for good. Thirst Trap will donate $1 for every thirst trap posted to Instagram tagging @SlayThirstTrap and #ThirstTrapsForGood between 18 October and 1 November. Proceeds from the campaign will allow the Ocean Crusaders crew, who helped clear over 275 tonnes of waste from South-East Queensland waters after the 2022 Brisbane floods, conduct clean ups in Moonee Ponds Creek in Victoria, as well as the Georges River and the Cook River in NSW in November.

Thirst Trap 100% Australian Spring Water (RRP $7.50 for a pack of 4 x 500ml cans) is available nationally at Woolworths stores, or Ampol petrol stations as a single 500ml can.

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