Wednesday, April 24, 2024

Time for Tip Top’s masterbrand refresh

tip-top-creative_WEBOne of Australia’s catchiest advertising jingles is about to get a fresh new sound.

Famous for its ‘Good on ya, mum!’ jingle, the Tip Top brand has been a family favourite since 1958, having continuously innovated with its range of products in the category. George Weston Foods (GWF) has now launched a new campaign to support a wider plan to modernise the masterbrand that also sees it take on a new look and design with its logo, packaging and point of sale in-store.

“Tip Top is the biggest bakery brand in Australia and this masterbrand refresh will ensure it stays relevant for generations to come,” GWF Marketing and Innovation Director Graeme Cutler said. “With a more energetic take on the famous jingle and a story that celebrates the joy Tip Top brings to Aussie families, I am excited about the future for Tip Top.”

The campaign sees a new TVC airing nationally across TV and digital platforms, while the wider campaign to modernise the brand is being supported with point-of-sale, digital, social and PR activity that will be rolled out across the year.

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