Australian bread manufacturer Tip Top Bakeries has unveiled a major new bread launch under its flagship Tip Top The One banner. Tip Top The One Digestive Health has been developed to help Australians boost their daily fibre intake, while still delivering the soft texture and delicious taste of white bread enjoyed by so many.

Fibre awareness (and “fibre-maxxing”) is on the rise in Australia, with health benefits including supporting healthy digestion and regularity, contributing to heart health and feeling full after meals to support with a healthy weight. Yet only 1 in 5 Australians are getting enough fibre. With just two slices of Tip Top The One Digestive Health, Aussies can boost their fibre intake by 9g, achieving 30% of their daily recommended fibre intake with just one sandwich.

“We know our bread plays a big role in helping millions of Aussies meet their daily health and nutrition needs,” said Commercial Director at Tip Top Australia, Graeme Cutler.

“We’re proud to be introducing a new range which is baked with a unique blend of nourishing ingredients such as grain fibre to support gut health, making it easier for Aussies to reach their recommended daily fibre intake.”

Available in Soft White and Soft Wholemeal varieties (both carrying a 5 Health Star Rating), Tip Top The One Digestive Health is made with Wise Wheat flour – Australia’s only high in fibre wheat flour that contains up to 6x fibre of regular wheat flour.

“Although the new Tip Top The One Digestive Health is very high in fibre and is a source of vitamins, minerals and protein, there is no compromise to taste or texture,” said Mr Cutler.

“We look forward to helping Aussies improve their digestive health and close the fibre gap while they fall in love with white bread again!”

Tip Top is also relaunching its number one selling product, Tip Top The One, with a refreshed packaging design, improved quality and better consistency, while still delivering on the soft, fluffy, delicious bread that has been a family favourite for almost 15 years.

The new products are available now in all leading supermarkets (excluding NT & Tasmania).