Which online site was the most popular over the Christmas quarter (Q4) you may ask? The top online stores have been revealed.
Electronics, bargain sites and department stores made up majority of the top 50 retail sites, according to online visibility management and Saas Digital Marketing platform Semrush.
In quarter 2 (Q2), Bunnings snagged top spot, however Amazon has bit back, and taken the online retailer crown for Q4.
“Semrush’s traffic data has tracked consumer’s online behaviour for the top 50 retail websites in Australia, with traffic trends showing a huge demand for products for around the house, as well as big spikes in visits to bargain websites,” says Semrush Head of Communications, Fernando Angulo.
Discussing what types of purchases were being made over Christmas, Mr Angulo says, “Aside from tech, Aussies were stocking up on activities and items for around the house during the 2020 Christmas quarter, with electronics, outdoor, and homeware items experiencing the largest shifts year-on-year”.
Q4 experienced some of the biggest online shopping sales of the year, with JB Hi-Fi seeing an increase of more than 10 million visitors quarter on quarter, with a number of clothing retailers also seeing strong increases as well.
“The data suggests that the Black Friday sale weekend and Boxing Day sales would have been big contributors to the website spikes, as there are increases in traffic for clothing stores including Myer, David Jones and City Beach of upwards of 14% from the previous quarter,” says Mr Angulo.
Top 10 Retailers for Q4 by Website Traffic Volume
- Amazon
- Bunnings Warehouse
- Kmart
- Woolworths
- JB H-Fi
- Microsoft
- Big W
- Ozbargain
- Coles
- Officeworks