Treasury Wine Estates (TWE) has confirmed a global campaign to release calorie content information across its entire portfolio of bottle wine.
The rollout of calorie information on TWE wines will commence across Europe, before reaching out to other regions including the Americas, Asia, Australia and New Zealand, making it an industry first on a global scale.
Consumers will be directed to a dedicated web address on the wine brand’s labels to access the calorie content information.
“We recognise that consumers are increasingly interested in accessing the facts on calorie content to help them make more informed choices on alcohol consumption,” TWE General Manager for Europe Dan Townsend said.
“TWE has a significant footprint across the world, with our wines sold in more than 70 countries. We believe a commitment to providing calorie information on our brands is a positive step that leads the wine industry in responding to consumer interests in this important area.”
TWE has already commenced the launch overseas, providing calorie information on its wines sold in Europe following the vintage 2016 labelling process.
