Tuesday, April 23, 2024

Unilever announces new commitments to eliminate plastic

Unilever has announced new commitments to reduce its plastic waste and help create a circular economy for plastics.

The company has confirmed that by 2025 it will:

  • Halve its use of virgin plastic, by reducing its absolute use of plastic packaging by more than 100,000 tonnes and accelerating its use of recycled plastic.
  • Help collect and process more plastic packaging than it sells.

According to Unilever, this commitment makes the business the first major global consumer goods company to commit to an absolute plastics reduction across its portfolio.

On track

Unilever says it’s already on track to achieve its existing commitments. These include ensuring all of its plastic packaging is reusable, recyclable or compostable by 2025, and to use at least 25 per cent recycled plastic in its packaging, also by 2025.

“Plastic has its place, but that place is not in the environment,” Unilever CEO Alan Jope said.

“We can only eliminate plastic waste by acting fast and taking radical action at all points in the plastic cycle.

“Our starting point has to be design, reducing the amount of plastic we use, and then making sure that what we do use increasingly comes from recycled sources. We are also committed to ensuring all our plastic packaging is reusable, recyclable or compostable.

“This demands a fundamental rethink in our approach to our packaging and products. It requires us to introduce new and innovative packaging materials and scale up new business models, like re-use and re-fill formats, at an unprecedented speed and intensity.”

Less, Better, No

Since 2017, Unilever has been transforming its approach to plastic packaging through its ‘Less, Better, No’ plastic framework.

Through Less Plastic, Unilever has explored new ways of packaging and delivering products. This includes concentrates, such as its new Cif Eco-refill which is claimed to eliminate 75 per cent of plastic, and new refill stations for shampoo and laundry detergent rolled out across shops, universities and mobile vending in South East Asia.

Unilever says Better plastic has led to “pioneering innovations” such as the new detectable pigment being used by Axe (Lynx) and Tresemmé, which makes black plastic recyclable, and the Lipton ‘festival bottle’ which is made of 100 per cent recycled plastic and is collected using a deposit scheme.

As part of No plastic, Unilever has brought innovations to the market including shampoo bars, refillable toothpaste tablets, cardboard deodorant sticks and bamboo toothbrushes. It has also signed up to the Loop platform, which is exploring new ways of delivering and collecting reusable products from consumers’ homes.

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