Saturday, June 15, 2024

Unique insights in healthy packaged goods market to be revealed at Naturally Good 2023 Summit

Australia’s experts, and top supermarket representatives, will take to the stage at this year’s Naturally Good Summit delivering key insights into the hottest topics and trends currently driving the natural and organic wellness sector.

The summit, which will take place on Monday, 5 June at Sydney’s ICC as part of the 2023 Naturally Good event, will cover the core areas of trends and innovation, sustainability and socially conscious business, consumer insights, business strategy and retail. Visitors can take advantage of the summit’s early bird offer by purchasing tickets before midnight, Friday, 5 May.

Speakers include Shruti Gupta, Head of Buying Health and Wellness at Woolworths; Melissa Matteo, Head of Buying Health and Breakfast at Coles; Michelle Teodoro, Associate Director Food Science at Mintel; Anastasia Lloyd-Wallis, Head of Consumer Insights at Retail Doctor, Lauren Branson, CEO of Calyx.Eco, and Chris Freel from UnLtd & Mood.

One much anticipated topic this year will be ‘How healthy do we really shop’ presented by Woolworths Group brand Healthylife Chief Health Officer Simone Austin. The valuable information in the presentation will be exclusive to the Naturally Good Summit. Attendees will have the chance to hear first-hand insights that have not been shared about Healthylife’s latest report with the general public.

Recently, Healthylife released findings using Woolworths supermarket aggregated data of more than 900 million transactions from 2020-2022. Adjusting for Woolworths market share, the findings reported on how Australian food and drink purchases compared to the Australian Dietary Guidelines.

It found 34 per cent of shoppers were making healthy shopping choices. However, Australians are only buying half of the recommended amount of greens needed for a healthy diet, with only 2.6 of the five daily servings of vegetables being purchased by shoppers. Experts say the cost of living crisis could be at fault for consumers moving away from fresh veggies.

Given the state of the market, Ms Austin will provide analysis into the impacts for packaged goods manufacturers and retailers. She’ll also reveal the gaps between what we say, feel and do; where we’re hungry for more information; plus the key opportunities for businesses to break down barriers and capitalise on improving our health and wellbeing regarding product innovation and promotion.

Naturally Good Product Manager Sinead Kavanagh says there’s no doubt health awareness, education and access to better-for-you options is greater than ever before. “As a nation, we’re focussed on better-for-you. But have we evolved to improve the health of the nation and how does that translate into purchases?

“The data highlighted in this key presentation will show what influences Australians to eat healthy or not. It will also look at the state of the nation in how we move, feel and stay healthy.”

In previous years business representatives attending the summit have said the information gleaned, and connections made on the day has been invaluable. “For some it’s helped transform their business,” Ms Kavanagh said. “And often just being around fellow trailblazers and networking with fellow industry peers will inspire a marketing or creative burst.”

Other sessions of key interest include:

  • What’s now and next for nutrition, health and wellness?
  • We have a massive problem – so how are we improving mental health?
  • Leaders’ outlook – innovating through turbulence to triumph
  • Navigating sustainability
  • Retail talk – opportunities and hard truths
  • A day in the life of a future consumer
  • Looking beyond – my blue ocean blueprint.

To book a ticket at the early bird rate, visit the Naturally Good website here. Summit ticket holders will also gain free access to the exhibition on 5-6 June at the ICC Sydney.

View the program here.

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