Dairy free Aussies reveal (72%) that they would be willing to give up something they love for a whole week, if it meant they could enjoy their favourite dairy products, without fear of suffering a reaction.
This research from Up&Go also found that 60% of surveyed dairy free Australians claimed they’d be willing to give up coffee and more than half (54%) would sacrifice their favourite TV/Netflix show – just for a dairy fix.
Furthermore, according to the research, seven in ten (71%) revealed their suspicion that people think they are actually lying about their need to be dairy free.
Sadly, says Up&Go, a number of Aussies report their dairy-free lifestyle has affected their social life with almost a quarter (24%) admitting they have eaten dairy while out in public, just to hide their dairy free needs, and one in four (25%) admitting to bailing on friends.
Up&Go says it commissioned the research to highlight the impact living a dairy-free lifestyle has on Australians, following a huge number of requests from consumers for a dairy-free variant of their iconic product.
To engage with the “passionate” consumers who have actively been demanding a dairy-free alternative, Up&Go created a “first-of-its-kind” Brains Trust to put the power in the hands of consumers, seeking input to help create a product they have been craving to buy and enjoy. Following months of discussions, 3,500 Brains Trust members helped make key decisions for the new dairy-free product, from the variant name to the pack design and colour palette.
Sanitarium Senior Brand Manager Jaemes Tipple says the company responded to the findings and created the brand’s first ever “people-powered” dairy-free solution.
“While it’s known that more and more Aussies are turning to dairy-free lifestyles either out of necessity or out of choice, our research brought to life some hard-hitting realities of what it means to be someone who follows a dairy-free lifestyle today,” he said. “With our new Up&Go Dairy-Free, they don’t need to compromise; it contains all the goodness of original Up&Go and the same great taste.”
Up&Go Dairy Free is available now in the two flavours of Choc Ice and Vanilla Ice, in leading supermarkets.