V Energy’s “most requested” flavour, V Black, has officially returned. 
According to the brand, V Black is a “full flavour” energy drink with a “smooth and invigorating” taste that has maintained intrigue with V Energy drinkers for nearly two decades. The “cult-classic” flavour made its debut in 2006, becoming a favourite among afficionados and remains the brand’s “most requested” flavour return.
“We are thrilled to announce the return of V Black, an iconic flavour that has stood the test of time,” says Suntory Beverage & Food Oceania Head of Marketing Energy and Transformation Josh Wheeler.
“Loyal fans of V Energy have waited patiently for its return, sharing stories with our newer fans about its memorable, now almost mythical taste. Over a decade since it was last available, V Black is regularly referenced on the V Energy social media channels, averaging over five requests a day.
“V Black had a stellar launch in New Zealand, with fans taking to social media to express their delight. We expect an even stronger response in Australia, and to attract new consumers to the category through V Black’s unique taste.”
V Black is promoted as an important addition to the category, with new product development fuelling more than 65% of the growth in the category (Circana Scan Data, dollars growth, MAT 7/7/24). It joins the full V Energy range, a line-up which includes Original, Blue, Raspberry Lemonade, Zero Sugar Original, Zero Sugar Blue, and the V Refresh sub-range.
V Black will be available in 250ml and 500ml formats in convenience stores and 250ml, 500ml and 500ml 4-packs in supermarkets across Australia from September.