V Energy is doubling down on innovation with the launch of its newest Zero Sugar range featuring nostalgic flavours that tap into the cultural craving for all things Y2K – but with a bold, contemporary edge.

The new range reimagines three iconic flavours with a modern energy twist: Strawberries & Cream, Watermelon Candy, and Cotton Candy.

With Y2K-inspired packaging that channels the bold colours, metallic finishes, and playful aesthetic of the early 2000s, the range is built to resonate with a generation embracing retro culture.

“Consumers today are looking for energy drinks that reflect their lifestyle and identity – bold, expressive, and uncompromising,” said Ruth Muller, Chief Research & Development Officer and Interim Chief Marketing Officer at Suntory Oceania.

“This range is a celebration of that mindset. It’s nostalgic, but fresh. Familiar, but fearless. And it’s a clear signal that V is leading the charge in the future of energy.”

Built to stand out on shelf and in hand, V’s new zero sugar range is available in a 250 mL can in supermarkets and petrol and convenience stores across Australia and New Zealand.

The non-alcoholic ready-to-drink (RTD) market across ANZ continues to expand, with energy driving the strongest growth. Low and zero sugar variants are leading this momentum, attracting new drinkers and delivering more than 45% of the value growth for the energy drinks category in both AU & NZ . V’s new range is designed to capture this demand and further cement its position as the brand defining what energy looks and feels like today.