v2food has acquired Daring Foods and has entered a strategic partnership with Ajinomoto Co..

This collaboration is said to mark a pivotal moment in the evolution of sustainable food systems, combining v2food’s “cutting-edge” protein technology with Ajinomoto Co.’s century of food science expertise and Daring’s established US market presence.

Daring Foods

The acquisition of Daring Foods creates “immediate” strategic value by integrating the brand’s strong retail penetration and consumer loyalty with v2food’s proprietary food technology and established manufacturing networks. Daring will continue to operate under its own brand in the US market while serving as a platform for v2food to launch products based on its innovative intellectual property across America.

“For several years, v2food has been the number-one plant-based meat company in Australia, and through the acquisition of Daring, we are excited to be able to introduce our world-class product range into the US market,” says v2food CEO Tim York.

“Daring has built an incredible, consumer-loved brand with strong reach across the US and combining that with our food technology creates immediate opportunities to accelerate our mission to be one of the global leaders in plant-based protein.”

Daring Foods CEO Jeffrey Gendelman adds: “We’re excited about this next chapter and aligned culturally. Daring was built on a commitment to clean-label plant protein that never sacrifices taste or experience. Together, we see an opportunity to shape the future of our space in a way none of us could have achieved alone.

“With v2food’s technology platform and Ajinomoto Co.’s expertise supporting us, we’re in the best position yet to deliver on our consumer promise at both pace and scale. In my view, this is how the space should have been built from the start: thoughtfully, profitably, and as healthy as possible.”

Ajinomoto Co.

The Ajinomoto Co. partnership is described as a strategic collaboration built on shared sustainability values and a mutual commitment to transforming global food systems, with initiatives actively progressing in Africa and emerging Asia.

“This strategic collaboration between Ajinomoto Co. and v2food is focused on our shared commitment to revolutionising the global food system through innovation, sustainability, and co-creation in technology and business development to contribute to the well-being of all human beings, our society, and our planet,” says Ajinomoto Co. President & CEO Shigeo Nakamura.

“Our ‘Eat Well, Live Well’ philosophy aligns perfectly with v2food’s vision to develop next-generation food solutions that meet rising consumer demand for sustainable, nutritious alternatives.”