Wednesday, June 19, 2024

v2food expands range

v2food has added seven new products to its plant-based meat range.

Available exclusively at Coles, the new range includes an expansion across chicken-style products with v2popcornbites, Thai chilli and lime v2burgers and v2mince.

v2food has also launched a “new and improved” v2sausage range, with the variants of Garlic & Herb, Classic British, Spicy Spanish, and Sage & Thyme.

v2food General Manager ANZ Nathaniel Tupou says the company is extremely excited to offer Coles shoppers a fresh selection of sustainable plant-based protein options that look, cook, and taste like their traditional counterparts.

“In Australia, there is a growing number of shoppers who will happily choose plant-based sausages for their weekend BBQ, or opt for plant-based mince in their spaghetti Bolognese,” he says.

“The whole v2food range places an emphasis on delicious taste and ease of functionality, while also being better for the environment. It’s a win, win. Ultimately, our goal is to make it simple for shoppers to pick up a plant-based protein option and enjoy it as part of their favourite meals.”

Coles’ category manager for Meat Free, Olivia Thompson, says that the retailer is excited to offer a greater selection of great-tasting plant-based products to customers across the country.

“Health foods and meat-free meals are becoming increasingly popular at Coles, and we’re excited to expand our range to provide customers with more choices of nutritious plant-based options packed with protein,” she says.

“We’re thrilled to partner with v2food – one of the country’s best producers of plant-based meals that taste like the real deal – and offer customers great barbecue options just in time for summer.”

The new products are available on shelves from today.

Related Articles

Stay Connected


Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.