Victoria Bitter (VB) has announced that it will deliver the ‘big cold beer’ across Melbourne via electric vehicle from today.
The “historic first” will see VB transported in a new Volvo FL all-electric truck. This is the first-ever electric vehicle in the Linfox fleet.
The VB truck is expected to transport 100,000-plus cans and stubbies each week from Asahi Beverages’ distribution centre in Melbourne’s west to bottle shops and beer lovers across the city.
In another boost for sustainability, the truck will be powered entirely by 100% offset solar power drawn from Asahi Beverages’ solar farm near Mildura in northern Victoria. It can travel up to 250km before it needs recharging.
The truck is the latest sustainability initiative from VB, which has been brewed with 100% offset solar electricity since last year.
Robert Iervasi, Group CEO of Asahi Beverages, which purchased Carlton & United Breweries last year, says Linfox has delivered VB for more than 50 years.
“It’s fitting these two Australian icons are taking this major step towards a sustainable future together,” he says.
“This truck will deliver VB and our other beers in a sustainable, safe and efficient way, which makes sound commercial sense.
“It is the first of many electric trucks that will deliver our beer. Transitioning our deliveries to electric vehicles will help us achieve our ambitious sustainability goals of reducing our net carbon emissions across our entire supply chain by 30% by 2030 and to zero by 2050.”