Asembl has brought Menz Violet Crumble and Bulla together for a “shattering new cinema experience” with the launch of the Violet Crumble Choc Top.
Available for a limited time at HOYTS, Readings and selected independent cinemas across Australia, the new product takes the “quintessential” cinema experience of a choc top and partners it with one of Australia’s “all-time favourite” chocolate bars.
This launch is the third time Asembl has brought Violet Crumble and Bulla together. In 2023, Violet Crumble ice-cream sticks from Bulla launched as a four-pack at Coles, Woolworths, IGA and independent retailers, with Ampol and 7-Eleven freezers stocking single-serve sticks. At the beginning of 2024, a 1lt Violet Crumble Ice Cream Tub from Bulla launched across all major retailers and most independent supermarkets.
Menz Confectionery National Licensing and Marketing Manager Polly Love says this latest collaboration with Bulla is a delicious next chapter in the Violet Crumble journey.
“We’ve seen incredible success with our previous ice cream launches and bringing that unmistakable Violet Crumble crunch to the classic choc top is a perfect match,” she says.
Bulla Dairy Foods Head of Marketing Chris Martin says the brand is very excited to finally be able to share the coming together of delicious Violet Crumble with Bulla’s famous choc top for cinemagoers.
“This feels like a natural step forward in what has been an exciting partnership between Bulla and Menz Violet Crumble – an iconic flavour in an Aussie-favourite format,” he says. “The Violet Crumble Choc Top is the perfect addition to the cinema experience – we hope consumers will agree.”
The Violet Crumble Choc Top is available now for a limited time at HOYTS, Readings and selected independent cinemas for RRP $7.
The Violet Crumble Sticks are available at all major retailers, most independent supermarkets, petrol and convenience stores RRP $10 for four-pack and RRP $5.50 for a single serve stick.
The Violet Crumble 1lt Tub is available at all major retailers and most independent supermarkets for RRP $10.
