The new bag, retailing for $6.50, is now available at Coles and independent retailers. It will also be available at Woolworths from mid-August.
Menz CEO Phil Sims says Violet Crumble’s unwavering commitment to providing Australians with an “extraordinary” chocolate experience brought them to the new extra big bag.
“Aussies want more Violet Crumble for their buck, so we’ve created the new 280g bag, which we’re proud to say is our biggest yet,” he says. “It’s perfect for families, events or even just for snacking on the couch when you need a sweet pick me up.
“Everyone is looking for more in their weekly shop, and this bag represents our best value yet per 100g. It’s the perfect way to add a little indulgence to your grocery list. Plus, it helps to keep any squabbles at bay about fair and square share-bag distribution – now there’s enough for everyone!”