Voltaren has entered a three-year naming rights partnership with the world’s “largest” fun, City2Surf.

The partnership will kick off in 2025, with the very first Voltaren City2Surf on 10 August, which will see tens of thousands of runners and walkers hit the pavement in Sydney to embrace the joy of movement and raise funds for charity.

Voltaren is a product developed by Haleon, a consumer health company who are also known for pain relief brands such as Panadol and Advil. Voltaren Pain Relief Gel is topically applied to provide targeted pain relief and reduce inflammation or swelling, to “help get you moving sooner”.

Haleon ANZ Marketing Director Nagraj Iyer says the company is delighted with the association as it’s a perfect fit for the brand and aligned with its purpose to get Aussies back into the activities and movements they love.

“Voltaren is passionate about supporting Australians in rediscovering the joy of movement and nothing encapsulates that better than the energy, camaraderie, community spirit and ‘feel good’ atmosphere of the world’s biggest fun run,” he says.

“We know that Voltaren plays an important role in supporting runners, walkers and active people manage their muscle pains, sprains, strains and sports injuries so they can maintain their movement and reach their goals — which is why a partnership with City2Surf makes a lot of sense for us.”

The 2025 Voltaren City2Surf will mark the race’s 55th year.

Michelle Pepper, Managing Director of Oceania for The Ironman Group, organisers of the City2Surf, welcomes the Voltaren team.

“We’re excited to enter into a three-year partnership with Voltaren. At its core, the City2Surf is about having fun and moving your body your way, all while supporting causes that are important to you. We feel that aligns well with the Voltaren’s mission to support meaningful connections through movement,” she says.

“Over the last 55 years the City2Surf has grown from a local running race with just over 2000 entries into the world’s largest fun run, and we’re excited to continue building on our success in 2025 with the Voltaren City2Surf.”