Vaughan Strawbridge, Kathryn Evans and Joseph Hansell of FTI Consulting have been appointed as Voluntary Administrators (‘Administrators’) of Sara Lee Holdings Pty Ltd effective from 17 October 2023.
Established in Lisarow NSW in 1971, the Australian Sara Lee business has a long history of producing desserts including frozen cheesecakes, pies, crumbles and ice cream, using quality, authentic ingredients. The Australian based manufacturing business trades as Sara Lee under license from the global owner of the trademark, with rights to operate in Australia, New Zealand, South East Asia and the Middle East.
The appointment to the company is intended to seek a restructuring and sale of the Sara Lee business, while continuing operations.
Administrator Vaughan Strawbridge says, “Sara Lee is an iconic brand which produces quality Australian made products from its manufacturing facility in Lisarow NSW, where it employs some 200 staff.
“We are working with Sara Lee’s management team and staff to continue operations while we secure the future of the business. We are immediately commencing a process to sell or restructure the business and continue its long history of manufacturing in Australia.
“We expect a lot of interest in the business and will work with those parties and stakeholders to achieve an outcome soon as possible to secure the ongoing business and provide clarity to its loyal and committed staff and customers.”
