Saturday, June 22, 2024

Weis bounces into snack aisle

A licensed brand extension partnership for much-loved Weis brand takes the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle with Bounce Foods.

Filled with the iconic Weis fruit and cream combination Australians love – Mango Cream, Raspberry Coconut Cream, Fruito Cream and Passionfruit Cream – the Bounce snacking balls are Australian made from 100% natural ingredients, real fruit, and nut butters.  Each ball contains 10g or less natural sugar (from real fruit), zero refined sugar, are gluten free and contain 123 calories or less.

Bounce Australia CEO Stephen Hamilton says the collaboration, aided by brand extension agency, Asembl, merges two category champion brands into a new product.

“At Bounce, we are always pushing the boundaries when it comes to healthy snacking offering our consumers a fresh and modern approach to ‘better for you’ nutritional snacking,” he says.

“Both brands are synonymous with flavourful healthy snacking, so we are certain both Weis and Bounce fans are going to love this innovative and unique snack offering,” adds Unilever Australia Marketing Manager, Annie Lucchitti.

The new Bounce x Weis range is now available in the muesli bar aisle at Woolworths for $6 for a 4-pack, or in bulk at bouncefoods.com.au.

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