The Commonwealth Bank ‘Offers’ app, being trialled from this week at Westfield Hornsby in Sydney’s north, enables the bank’s customers who have an iPhone 5 or above to opt in and take advantage of tailored retailer offers based on their personal preferences and location.
An initial total of 20 specialty retailers at Westfield Hornsby have signed up to the pilot, including Chemmart, InBloom Florist, Shores Restaurant and various food outlets within the centre. Majors including Myer, McDonald’s and Country Road are also participating.
Scentre Group General Manager, BrandSpace Bill Burton says the new pilot is an example of “innovation through partnership” to enrich the shopping experience at Westfield.
“The CommBank app pilot at Westfield Hornsby creates a channel for our retailers to talk to their customers at the right place and the right time, with both retailers and shoppers realising the benefits,” he said. “The initial enthusiasm from specialty and major retailers to participate in the pilot is encouraging and we look forward to on-boarding more retailers in due course.”
The pilot will run until December 31.