Directed by and starring Academy Award-winning actor Matthew McConaughey, the ad aims to reintroduce the world to the iconic bourbon.
The TV spot follows the journey of a woman and a glass of Wild Turkey bourbon through different locations and times. The scene opens with a pour atop a player piano in a dimly lit speakeasy. From there, the audience is taken through a vibrant jazz club, and ultimately to a campfire high on a hill. It ends with the glass of Wild Turkey finding its way to another piano – this one played by Mr McConaughey.
Throughout the spot, he addresses the audience with the simple words: “We’re not in a rush to be most popular, not in a rush not to be. Real bourbon, no apologies. If it’s for you, you’ll know. Wild Turkey. It’ll find you.”
Commenting on the ad, Mr McConaughey said: “So many times people choose their drinks to fit in and join the crowd. Wild Turkey is about something different. The tagline ‘It’ll Find You’ is at the heart of what Wild Turkey is all about. If you are being yourself, unapologetically doing things your own way, then you’re at home wherever you are, and Wild Turkey, well, it’ll find you.”
The Wild Turkey TV spot is now running in the US and is part of a global broadcast, print and digital campaign.