Woolworths has introduced 24 new products in the Woolworths Free From and Macro Wholefoods Market range.
The reason, it says, is “to cater to the growing number of Australians living with a dietary need or who are choosing to be more health conscious”.
According to Woolworths, coeliac disease affects about one in 70 Australians, 80 per cent of whom are undiagnosed.
Woolworths launched the new products in its Free From range to coincide with Coeliac Awareness Week (until March 20). They’ll join more than 30 existing gluten-free alternatives that Woolies already offers.
The new Free From range includes:
- Gluten Waffle Cones and Arrowroot Biscuits, which will be in the health food aisle from late March.
- Gluten and Dairy Free Chocolate Cheesecake, Blueberry Muffins, Anzac Biscuits, Chocolate Cake and Apple Pie, all in-store now, in the bakery department.
Aussies on a health kick?
Woolworths says it’s responding to growing demand. It claims that 92 per cent of Aussies have taken at least one step in the past year towards a healthier lifestyle.
New products in its Macro range include a variety of wholesome foods and healthier snacking options. It’s also adding vegetable powders, Macro Bean Burger Mix and Macro Organic Brewers Yeast Cookies.
Woolworths Senior Nutritionist Natalie Chong said: “Woolworths is committed to offering our customers great choice, including those with different dietary requirements. So we’re excited to be introducing a new range of products across our Macro Wholefoods and Free From range.
“Awareness of coeliac disease is growing. So we’re continuing to work towards expanding our Free From range across various areas of our store to meet the shopping needs of our customers.
“The new products in the Macro Wholefoods Market range are designed to give our customers more opportunities to make healthier choices. From delicious kids’ snack ball varieties, to vegetable powders, there’s something for everyone in the Macro range.
“We’ve also expanded our Macro Organics range to include versatile ingredients such as coconut flour and coconut sugar.”