Woolworths will soon be launching what is promoted as its “newest and most sustainably focused collectible”.
Woolworths Bricks will help customers at home build a replica of a sustainable Woolworths supermarket. This includes features such as solar panels, Free Fruit For Kids baskets, checkout registers, car charging stations, and trolleys.
The new collectible, says Woolworths, has been made from at least 80% recycled materials, including refrigerators, swimming goggles and luggage handles.
It has been certified by Good Environmental Choice Australia, which means they’ve been independently assessed to meet “robust” environmental, human health and social impact criteria to prove they’re good for customers and the planet.
Woolworths’ partnership with TerraCycle has also been renewed, allowing customers to drop pre-loved Woolworths Bricks to any Woolworths store to be recycled. The partnership, says Woolworths, helps create a circular economy by aiding the creation of new items from the Woolworths Bricks, including park benches and garden beds.
Woolworths Chief Marketing Officer Andrew Hicks says the business is committed to making changes for a better tomorrow.
“Through our latest collectible we’re taking customers on this journey with us by showcasing in a playful and creative way how we’re growing greener, not only in how we operate our business, but through the programs we engage with them on,” he says.
“Woolworths Bricks is a fun and interactive way of learning at home that can spark conversations within families about sustainability; whether that’s how materials like plastic or refrigerators can be given a second life, or how solar panels and electric car chargers are making a positive impact on the environment at their local Woolies.”
Collecting Woolworths Bricks
Customers will receive a Woolworths Bricks pack for every $30 spent with the retailer.
A total of 40 Woolworths Bricks packs will be available to collect.
Customers can also purchase two starter kits. These include a baseboard and front doors, with the choice of a Basic kit for $6 and a Deluxe kit for $10, to begin their building journey.
The collection will be made available in stores and online in the coming weeks.