Woolworths Group has announced that Jon Alferness will join the Woolworths Group Board as a non-executive Director in March.

It’s also been announced that Tracey Fellows intends to retire from the Board, effective 1 March.

According to a statement from Woolworths, Mr Alferness is a highly experienced technology and product leader with more than 20 years’ experience in Silicon Valley and the global retail sector, including recent focus on the food and grocery sector.

His career has been defined by senior executive roles delivering digital transformation and innovation at Walmart, Google and Lyft.

Mr Alferness was most recently Executive Vice President and Chief Product Officer for Walmart US, a role encompassing e-commerce, financial services, health and wellness, merchant tools, and last mile delivery. During his tenure, he led the digital and physical customer experience and team member tools, overseeing the integration of advanced digital capabilities into daily operations.

Prior to Walmart, Mr Alferness spent 13 years at Google, where as Vice President of Product Management, he played a pivotal role in developing Google Ads across search, mobile, shopping, and travel.

His other senior leadership positions bring experience in digital transport platforms, payments and digital finance.

Woolworths Group Chair Scott Perkins says Woolworths is delighted to welcome Mr Alferness to the Board.

“He brings highly relevant and current industry expertise from leading global organisations including at the forefront of where the global food and grocery sector is evolving – digital, media and e-commerce,” he says.

“Jon’s experience will be invaluable as we continue to shape our strategy in this rapidly changing environment.”

Mr Alferness will stand for election at the 2026 Annual General Meeting.

On Ms Fellows’ retirement from the Board, Mr Perkins, says: “I would like to sincerely thank Tracey for her dedication and insights throughout her tenure. Her experience in digital and member platforms provided valuable contributions to the Board and the committees on which she served.”