Woolworths backs small business accelerator

Small business accelerator Seedlab Australia is set to help start-ups and businesses across the country hone their craft and become retail ready, thanks to $4 million in support from Woolworths.

Fully funded by Woolworths, Seedlab Australia will help producers of food, beverage, home and personal care products start, scale and grow through training and support from industry experts spanning business strategy, production, range, distribution and branding.

The program will identify producers with the potential to scale their business in high growth categories such as artisan foods, health and wellness, and more sustainable products. Those ready for retail distribution will have the opportunity to pitch directly to the Woolworths buying team.

Seedlab Australia founder Dr Hazel MacTavish-West says she is thrilled to partner with Woolworths to launch Seedlab Australia and support emerging businesses with the knowledge they need to build distribution and reach their goals.

“We’re passionate about helping Australian producers plant the seeds for long term success and we’re excited to work with business owners across the country,” she says.

“It’s wonderful to see Australia’s largest supermarket invest in the industry pipeline to create opportunities for Australian food and drink businesses through our program.”

Woolworths Director of Buying Paul Harker adds that investing in small businesses is crucial to a thriving Australian food and manufacturing industry.

“We’re backing Seedlab Australia with $4 million to help give entrepreneurs with bright ideas the leg up they need to make them a reality,” he says.

“Seedlab Australia will support pioneering businesses to grow and navigate what it takes to be retail ready and help us bring innovative new locally-made products to our customers.

“With mentorship from some of the best in the business, Seedlab can help great Australian products reach their potential – and customers right across the country.”

Producers and manufacturers looking to develop their products for retail distribution can register their interest with Seedlab Australia online and find more information here.

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