Fresh fruit and vegetable supplier Premier Fresh has been named Woolworths Trade Partner of the Year.

Eleven awards in total were presented by Woolworths earlier this week in Sydney to some of the country’s best-known suppliers, as well as emerging brands.

Annette Karantoni, Managing Director of Woolworths Retail, says the retailer works with thousands of trade partners each and every day to provide close to 30,000 products for its customers.

“So many of them also go above and beyond when it comes to consistently showing us the best way to partner, demonstrating trust, driving product innovation and working with us to deliver great value for our customers,” she says.  

“Our annual Trade Partner of the Year awards are about recognising the very best, and choosing our winners from dozens of nominees is never easy.”

Ms Karantoni says the first thing customers see when they enter a Woolworths store is its amazing, fresh fruit and vegetable display.

“This is core to who we are as the Fresh Food People, and it’s absolutely fitting that Premier Fresh has been named our Trade Partner of the Year,” she says.  

“The Premier Fresh team is consistently delivering exceptional fruit and veg for our customers to enjoy all year-round, while setting the standard for the very best farming practices and strongly focused on ensuring a sustainable future in fresh produce.

“Investing in its grower portfolio and on-farm quality, the business has worked with Woolworths for over 50 years, and it is a partnership defined by driving shared outcomes through effective communication.”

Other supply partners recognised included Unilever, Queensland-based egg producer Sunny Queen Farms and Victoria-based confectioner Funday Natural Sweets.

Winners of the Woolworths 2025 Supplier of the Year Awards:

• Overall Trade Partner of the Year: Premier Fresh.
• Chilled, Bakery and Deli Trade Partner of the Year: Sunny Queen Farms.
• Fruit & Veg Trade Partner of the Year: Premier Fresh.
• New Product Launch of the Year: Solo Energy and Gelato Messina.
• Own Brand Trade Partner of the Year: Simplot.
• Protein Trade Partner of the Year: Ingham’s.
• Large Grocery Trade Partner of the Year: Unilever.
• Small Grocery Trade Partner of the Year: Funday.
• Merchandising Team of the Year: Lindt & Sprungli.
• Account Manager of the Year: Ross Bryant, Delroy Orchards.
• Woolworths Category Manager of the Year: Nic Hines (Fruit – Mango, Avocado, Banana).