Woolworths has rolled out more than 90 Christmas products, promoting value, convenience, supporting local businesses, and easy ways to entertain on a budget.
“Christmas is a special time of year to celebrate with loved ones and share great food, and as Today’s Fresh Food People we play a special role in helping customers create and enjoy those little moments,” says Woolworths Food Company Managing Director Guy Brent.
“We spoke to our customers around the country about what they want from Woolworths this Christmas and repeatedly heard they don’t want to compromise on the indulgent food items that make the season special for them, but want to ensure they get great value.
“From today, customers can choose from more than 90 Christmas products in store and online, the majority of which are Australian made, that will help them create a memorable dining experience. And this is just the start with more new products to hit the shelves in the weeks closer to Christmas.
“We’ve worked hard to design a range for customers who want to only spend a certain amount but still entertain 8-10 people, and menus for those who want to indulge more with a wide variety of showstopping dishes and roasts.
“Our Aussie Christmas range this year is also more convenient, with a number of our Gold dishes that can all bake in the oven at the same temperature to streamline the cooking process, or roasts that come in oven ready trays, meaning an easy clean up for a fully prepped centrepiece.
“However our customers plan to celebrate this year, they can find great value, fresh food, and convenient options at their local Woolies.”
Woolworths has also unveiled its Christmas brand campaign, “celebrating the little things that make the Aussie festive season special”. The integrated multi-channel campaign launched on free to air TV last night. It will “come to life” in stores all across the country this week, along with a roll out across radio, press, digital, content, social, and OOH.
For more information on the Woolworths Christmas range, visit woolworths.com.au/shop/discover/christmas.