Woolworths says it has “reinforced its long-term commitment to delivering more everyday value” for Australian families by expanding the number of popular grocery products with a Lower Shelf Price. 

More than 100 new products will be added from this month, taking the total to almost 700 with Lower Shelf Prices. 

This latest investment will see the shelf price of newly included family essential products fall by an average of about 14%. Overall, across the total basket of the new 100-plus products added to Lower Shelf Price this month, customers could save up to $110.

Since launching in May, Lower Shelf Price will have saved customers more than $50 million by the end of this month, compared to the original shelf prices, according to Woolworths. 

“We know that providing consistent, reliable value to our customers is more important than ever. This is not about temporary specials, but about long-term shelf price certainty on the products that matter most for families,” says Woolworths Group CEO Amanda Bardwell.

“Since launch, we have seen the lower shelf prices resonate with our customers and we’re seeing families embrace the savings on key staples such as bread, yoghurt, cheese and baby wipes.

“Our customers are telling us that these dependable prices are helping them plan and manage their weekly shop with more confidence.

“Our commitment to providing value is ongoing, and we will continue to invest in lower shelf prices in the future.”

Products included in Lower Shelf Price are still eligible for weekly specials.