Woolworths says it’s reaffirming its commitment to delivering dependable value for customers by extending its Lower Shelf Price initiative on more than 130 new products for at least six months.

Since launching in May, Lower Shelf Price has grown to include approximately 800 everyday essentials and family favourites, with prices reduced by an average of 12.6%. 

“Our customers have told us they want the everyday items in their shopping at prices they can rely on. That’s why we have locked-in lower shelf prices on more than 800 items – including olive oil, cheese, tuna and rice,” says Woolworths Group CEO Amanda Bardwell.

“These aren’t temporary specials – it’s a long-term commitment to give families the certainty they need when budgeting for their households.

“We’re seeing a strong response from customers building their weekly shop around lower shelf price goods, with rising item sales of those on the program as well as very positive customer feedback about the value it’s delivering. We plan to continue expanding the range, and providing value that our shoppers can count on.”   

Some of the new products on a Lower Shelf Price include:

• Woolworths Spanish Extra Virgin Olive Oil 1lt – was $18, now $15
• Perfect Italiano Perfect Bakes 3 Cheeses Mix 150g – was $4.50, now $4
• Sunrice Microwave Family Packs varieties (Long Grain, Basmati, Brown, Fragrant Brown and Jasmine) 450g – was $4.50, now $3.95
• Jordan’s Chunky Nut Crispy Oat Clusters – was $9, now $7
• Sorbent Soft & Strong 3 Ply Toilet Paper 20 pack – was $10.90, now $10
• John West Tuna 185g varieties (Springwater, Olive Oil and Chilli) – was $4, now $3.50
• Supercoat Dry Dogfood 6.7-7kg – was $36, now $27