Woolworths and BIG W have announced that 100% of their Own Brand Christmas ranges will be glitter free this year.
Glitter is made of pieces of plastic so small that they are defined as microplastics, a single-use, and non-recyclable plastic that can have an impact on the environment. Aligned under the Woolworths Groups’ commitment, BIG W and Woolworths have removed glitter from their Own Brand Christmas items, including decorations, wrapping, cards and all the trimmings.
Woolworths’ entire range of Christmas general merchandise will also be glitter free, as well as its Own Brand items. In addition, both retailers will only be selling bon bons with plastic free prizes inside them.
“We want to help create a better tomorrow, and this is a small but meaningful way we can help our customers deliver Christmas cheer without the impact glitter has on the environment,” says Woolworths Group General Manager of Sustainability Transformation and Delivery Liam Ward.
“We know there’s more we can do and we’re working to reduce glitter across our entire range in Woolworths and BIG W. We’re also making changes to reduce plastic in its many other forms, with both Woolworths and BIG W removing reusable plastic shopping bags from checkouts nationwide by the end of June next year.”
BIG W’s Christmas range is starting to land in store and online from today, with Woolworths’ Christmas general merchandise range rolling out from early November.
“The decisions we make today can drive positive change and make a real difference for families,” says BIG W Head of Commercial – Home & Everyday Shane Carter. “That’s why we are excited to bring customers a Christmas range that not only looks amazing but reduces microplastics in our environment. We are proud to have also removed an estimated 29 tonnes of plastics across Christmas products and packaging since 2019.
“At BIG W we know families will be looking more than ever this year to make every dollar stretch this Christmas, that’s why we’ve continued to deliver value and quality products across our Christmas range to help bring more magic into homes this season, and for many more to come.”