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Woolworths goes organic with next generation store

woolworths-warringah-mallCustomers can pick their own loose organic fruit and vegetables from Woolworths’ largest organics range available within Woolworths Warringah Mall on Sydney’s Northern Beaches.

The store, which opened last week, marks the start of the next generation of Woolworths renewal stores, with customers’ health a key focus of the more modern and convenient shopping experience.

Woolworths Format Development Director Rob McCartney says the store puts health at the heart of the shopping experience, encouraging customers to make healthier choices for themselves and their families.

“Warringah Mall represents the largest investment to date in our store renewal program and has been designed following a great deal of time spent understanding what our local shoppers are looking for,” he said.

In one aisle, 26 bays are dedicated to healthy eating options with a large selection of new, on-trend health foods and choose-your-own bulk foods and nuts.

The popular Free Fruit for Kids offering will also be organic – the first store in the country to offer this.

Other new features of the multi-million dollar upgrade include an expanded, freshly made in-store sushi section and a dedicated butcher cutting the meat to customers’ specifications, while also offering to spice and season.

The in-store bakery will produce fresh stone-baked and flat bread, with a cake shop making custom-made cakes to suit any occasion.

A cheese room with a dedicated full-time cheese expert will offer more than 100 locally sourced Australian cheeses, while the marketplace feel of the fruit and vegetables section will extend throughout the store.

“We’re proud to promote our fantastic local suppliers throughout the store and to celebrate we’ll be running a month-long demo program where customers can come in-store and meet with suppliers, who will be showcasing and sampling their produce and products,” Mr McCartney said.

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