Thursday, May 30, 2024

Woolworths Group launches Woolworths MarketPlus

Woolworths Group has unveiled Woolworths MarketPlus.

Woolworths MarketPlus will create one door for our marketplace sellers, providing the opportunity for third party sellers to sell products across Woolworths Group marketplace businesses, including MyDeal,  Everyday Market from Woolworths and the newly launched ‘BIG W Market’.

Woolworths Group customers across Woolworths Group businesses will be able to shop a broad range of products from thousands of sellers including partnerships with Appliances Online and Koala, whilst collecting Everyday Rewards points.

MyDeal founder and now Woolworths Market Plus Managing Director Sean Senvirtne says: “It’s been a year since Woolworths Group acquired MyDeal and during this time we have been focused on harnessing our technology, experience and capability to power our Group wide marketplace capabilities.

“We’re excited to launch BIG W Market, leveraging our core proprietary platform and third-party sellers. We look forward to helping our customers access even more exciting household brands and local businesses, as we prepare to scale the BIG W Market offering in the coming months.”

BIG W Market is now available on, where customers can shop an extended range of products from marketplace sellers alongside their favourite BIG W products.  Shipping will be free on BIG W Market products as part of the launch offer.

With millions of website visits across Woolworths Group sites every day, Woolworths MarketPlus will help sellers reach more customers, by placing their products in front of millions of potential customers.

Stephanie Ho, General Manager – Channel & Category of leading Australian Marketplace seller New Aim says: “We are thrilled to be part of the Woolworths Group marketplaces. The broad shopper coverage has exponentially expanded our reach across diverse demographics and regions. Most notably, aligning with the trusted Woolworths brand has elevated our credibility, opening doors to collaborations and unique opportunities.”

Sellers can access Woolworths MarketPlus by visiting

Customers can visit the below sites to view the latest products for sale across Woolworths’ marketplace businesses:

  • BIG W Market:
  • Everyday Market from Woolworths:
  • MyDeal:

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