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Woolworths Group says thank you to volunteer firefighters and emergency services with 10% discount

Press Release

Tuesday, 21 January 2020: Woolworths Group is saying thank you to Volunteer Firefighters and Emergency Services teams by providing them with a 10% in-store discount* across Woolworths Supermarkets, Woolworths Metro, BIG W, Dan Murphy’s and BWS stores from today until Friday, 31 January 2020.

The discount is a gesture of Woolworths Group’s appreciation for the role Volunteer Firefighters and Emergency Services personnel have played during the bushfires, but also for their ongoing support of communities throughout the year.

Woolworths Group CEO, Brad Banducci said; “We are humbled and grateful to the volunteer firefighters and emergency service teams who have been risking their lives, in the thick of the bushfires, standing by communities to help them during this challenging period.

“This discount offer is a gesture of our thank you to them for their tireless service all year round to the community. We hope they’ll be able to take full advantage of it across our entire Group of stores from now until the end of the month.”

The discount applies to in-store purchases only when Emergency Services identification is shown. For a full list of eligible volunteer firefighting and emergency services organisations, visit 

The Woolworths Group has been standing together with communities through the bushfires. To date, in partnership with our customers, $3.5 million dollars has been raised for The Salvation Army through our S.T.A.N.D program which provides Support Through Australian Natural Disasters.

In addition to this, Woolworths Group has:

  • committed $250,000 to animal welfare and rescue organisations, along with ongoing support to providing surplus food to those organisation to help with wildlife recovery efforts
  • pledged $200,000 in BIG W and Woolworths Supermarkets gift cards to schools in communities impacted by bushfires
  • supported local communities in impacted areas through donations of funds and products to rural fire crews, charities, customers and evacuation centres
  • extended paid leave entitlements to four weeks for Enterprise Agreement team members who volunteer for rural fire services.
*Terms & Conditions: Offer valid 21/1/20-31/1/20 upon presentation of valid emergency services ID in store only. T&Cs and exclusions apply, including tobacco, cash outs, donations and gift cards. Not valid in conjunction with any other offer. Not valid at Caltex/Woolworths co-branded outlets. RSA restrictions apply. We reserve the right to apply reasonable quantity limits to any purchases.Woolworths: also excludes mobile recharge, Woolworths Mobile, travel tickets, lottery, Carpet Care. BWS and Dan Murphy’s: offer not valid in Northern Territory.  BIG W: also excludes Apple, gaming consoles, digital cards and BIG W Photo.

Source: Woolworths Group.

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