Woolworths is launching an exclusive promotion that gives shoppers the chance to take home premium Fissler cookware at no extra cost.

By scanning their Everyday Rewards card at Woolworths or Metro stores between 18 March and 7 July, shoppers can collect credits to redeem on a six-piece set of stainless-steel cookware, including pans, a wok, casserole and turner.

New research by Woolworths shows that 84% of surveyed Australians believe the quality of their cooking tools has a direct impact on the outcome of their final dish. Tapping into this insight, the retailer’s latest program is in collaboration with Fissler, promoted as a high-quality brand backed by 180 years of culinary expertise.

The research also finds that quality cookware was deemed as an important ‘adulting’ milestone for 42% of surveyed Australians – however, cost is the reason one in five respondents haven’t replaced their cookware in the past three years.

Woolworths Head of Collectibles Robert Glenn says Woolworths is always looking at how it can give its customers more value.

“With fresh food at the heart of our offer, what better way to help our customers than with free, quality cookware to bring their home cooked meals to life,” he says.

“It’s clear – and our research shows – that our customers want quality cookware, but cost can get in the way of that. Fissler is a world-class brand, meaning our customers have the chance to get their hands on premium cookware as a bonus when they shop.”

Hayden Quinn, cook and Woolworths ambassador, says as someone who spends a lot of time in the kitchen, he understands the difference it makes when you’re using high quality cookware.

“It’s a gamechanger that Woolies is now giving customers the chance to own this level of quality, with stainless steel products, for free,” he says.