Woolworths has revealed its latest collectible in partnership with Disney, promoted as being made from at least 80% recycled material.
New to the Australian market, Fix-ems are reusable woven patches that can be adhered to a range of surfaces (eg, metal, glass, plastic, and coated cardboard or paper). They can also be permanently ironed onto some fabrics such as denim, cotton, and polyester.
From 6 July, Woolworths customers in-store and online will be able to collect 36 Fix-ems from the Disney, Pixar, Marvel and Star Wars franchises. Customers will receive one Fix-em every $30 spent, with bonus Fix-ems available when participating products in a $30 shop are purchased.
Fix-ems are certified by Good Environmental Choice Australia (GECA) as “environmentally preferable”. Fix-ems will also be able to be recycled in Woolworths stores thanks to a partnership with Save Our Soles (SOS). SOS will ensure the pre-loved Fix-ems are given new life and used to create mats or flooring.
“We’re pleased to introduce our newest collectible that speaks to nostalgia and creativity, and encourages customers, both young and old, to express themselves with some of their favourite Disney characters,” says Woolworths Chief Marketing Officer Andrew Hicks.
“Customers will be able to decorate their world with Fix-ems and we’re looking forward to seeing all the creative ways customers bring them to life.
“We remain committed to growing a greener future, which is why Fix-ems are made from at least 80% recycled materials and they can be recycled in any Woolworths store thanks to our partnership with SOS.”
The launch of Fix-ems follows the success of previous partnership programs with Disney such as Lion King, Disney+ Ooshies and Disney Words.