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Woolworths launches own brand water solution

Media Release

 January 24, 2020

Woolworths Group has expanded its long-term support of communities impacted by natural disasters with a new fundraising initiative in its water category.

From today, 20 cents each from the sale of Woolworths Spring Water 24x600ml pack and Woolworths Spring Water 10 Litre pack will now go towards the S.T.A.N.D (Support Through Australian Natural Disasters) program.

The Salvation Army, Rural Aid, Lifeline and Foodbank will benefit from the sale of the water products under the S.T.A.N.D program, with the financial support helping the charities ongoing work in communities impacted by drought, fire and floods.

Woolworths Own Brand Spring Water range continues to be one of the top selling items in Woolworths supermarkets and the ongoing initiative is expected to raise millions of dollars annually.

Woolworths Group CEO, Brad Banducci said; “We recognise there is a strong need for sustained support in fundraising towards supporting communities impacted by natural disasters.

“Our customers have been extremely generous, and we always rally together to dig deep in times of crisis. This initiative is about providing our partners with financial certainty, so they are ready to react quickly to support communities when a natural disaster hits.

“This is a long-term investment by us. Our customers can feel good knowing that whenever they purchase either of these spring water products, they are assisting communities in times of natural disaster.”

Woolworths is currently transitioning its 600ml spring water bottles to recycled plastic content.

For a number of years, the S.T.A.N.D program has helped support The Salvation Army Emergency Services Teams to assist in times of natural disaster via a donation component from Woolworths Own Brand 6-pack of 600ml water. This product is still currently available to purchase in Woolworths Supermarkets, Metro and Dan Murphy’s.

Woolworths Spring Water 24-Pack is sold in Woolworths Supermarkets, Metro and BIG W, and the 10 Litre pack in Woolworths Supermarkets.More information of the beneficiaries available at Initial promotion period runs 24/1/20 to 31/1/21.

Source: Woolworths Group.


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