In its latest bid to increase sustainability practises, Woolworths is launching new recyclable paper meat trays across a selection of its Own Brand beef, nationally.
The redesigned packaging – made up of a paper tray and fresh seal film, now uses 75% of less plastic than the previous packaging. It will eliminate 2.2 tonnes of plastic from the supply chain each year across seven popular beef cuts.
“Over the last three years we’ve embarked on a sustained program to rethink our own packaging across a wide range of categories,” said Woolworths Head of Sustainability, Adrian Cullen.
“We know sustainable packaging is important to our customers and we’re pleased to begin our transition to recyclable meat trays, starting with our Specially Selected and Grass Fed beef ranges.”
The film covering and lining the trays can also be recycled through the REDcycle bins located at every Woolworths store, along with any other household soft plastics.
“Packaging plays a vital role in maintaining product freshness and quality, but it’s important we do it in a sustainable way and encourage more recycling,” says Mr Cullen.
To help make recycling easier for its customers, Woolworths includes simple recycling labels developed by Planet Ark on its Own Brand product. These show how each element of packaging can be discarded either through kerbsides recycling, by returning to the store for recycling, or as general waste.
