Tuesday, April 23, 2024

Woolworths looks to Europe for private label

Woolworths has teamed up with buying group European Marketing Distribution (EMD) to optimise its buying missions in Europe and gain access to private-label products it cannot source locally.

Present in 20 European countries as well as in the national markets of Australia and New Zealand, EMD is a leading buying group for the food retail sector. The associated group operates by buying goods all over the world and negotiating contracts with the producers of branded products at a transnational level. EMD is also active in intercontinental procurement and the development of successful private-label products.

According to Woolworths FoodCo Director Steve Greentree, the agreement relates initially to the private-label business only.

“This collaboration will increase our access to great-quality private-label products that we’re unable to source locally,” he said. “Combined with our commitment to source Australian products first and foremost, this ensures our customers will have even more choice and convenience when shopping for own-brand products at Woolworths.

“Furthermore, the agreement will provide a direct network for Woolworths’ Australian and New Zealand suppliers to maximise investment and growth opportunities with European retailers.”

EMD represents the interests of about 400 trading companies and more than  155,000 points of sale, mainly in grocery retail. It says that since 1989 it has been recognised as a trustful, efficient sourcing and business development partner.

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